We all know we are living in an ever increasingly digital world. It seems like everything is online these days – you shop online! You find stuff out online! You find directions to your nearest fish and chip shop when you are hungry online!
But the question is – is your business online? And why would it need to be?
There are a massive amount of benefits to developing an online presence for your business. But let’s take a look at just a few (to get started):
1. Your customers are there.
If people want a product or a service, they generally start online. In fact, there are claims that up to 89% of customers begin their buying process with a search engine!
That’s a lot of customers!
And you don’t want to be missing them. If your customers are online, looking for something, you want to make sure you are right there for them when they need it. This starts with developing an online presence.
2. It increases credibility and develops trust.
People buy from brands they like, and brands they trust. If you have a website that not only outlines your products and services but also keeps regularly updated (think: blogs) with useful information relevant to your audience, they are going to want to keep going back to you (just like a friend they trust).
3. Your website works for you – even when you’re not working!
Nobody wants to work 24 hours…except a website!
The great thing about your website is that it will do the hard work for you. It’s constantly advertising to and educating people who are looking at it.
Like we said…this is only a handful of the millions of reasons a website will benefit your business! If you want to hear more, make sure you pop down to Nettl at 350 Jackson Street – we would love to chat (and we’ll provide the coffee).