Are you still on the fence in choosing a Social Media strategy? There are many advantages to cultivating your brand on social media, including it can help you improve your customer service, allow you to communicate with customers and prospects on a new level, help you engage your audience and reach new audiences, help you build authority, and drive traffic to your website.

  1. Choose the right Networks: choose one or two social media platforms that best suits your business and your audience, e.g. Google My Business – to be found and seen on Google, is this site up-to-date with your services, telephone numbers, etc.
  2. Set a Goal: being active on social media has several benefits, there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increase web traffic, gaining valuable insights and feedback, and more.
  3. Come up with a Strategy: create a calendar, what are your topics, what events are coming up, what is new in the shop, educate your customers on your product and services
  4. Make a content Creation or Curation Plan with your audience in mind: build trust with your customers.  Knowing your audience is critical when it comes to finding success with social media engagement because the interests and needs of your audience will determine the type of content you should be sharing and the way you engage your followers.
  5. Select Tools to schedule and Automatic Posts: allocate a day per month to schedule your posts for the next three to six months.
  6. Actively Engage your Audience in Relevant Ways: although content is important on social media, it is not enough to just post your content and walk away.  Social media is also about connection and engagement, and that’s the only way you can foster the relationships you want to build and gain the trust of your audience.
  7. Minimise the Time you Spend Promoting: the practice of social selling is becoming increasingly popular among salespeople and marketers, the actual process of using social networks to drive growth is much different from what most people are used to.  If someone has taken the time to place a lovely comment about you, reciprocate and respond accordingly.  Don’t engage with negative comments.
  8. Maintain a Constant Presence: at least 15 minutes a day to monitor your channels and respond to questions and conversations.  In terms of frequency to post depends on the platform you are using.
  9. Present Audiences with a Consistent Voice: social media is ideal for brand building and recognition, so it’s crucial that every post you make is in line with your brand and image.  There could be an issue if you assign multiple people assigned to this task, because everyone will bring their own personality to their posts.  Always limit the number of people responsible for posting, and they are aware in terms of the voice and image you want to present.
  10. Watch the Right Metrics to Monitor your Progress: your social media goals will determine the metrics that matter to you, and it is important to measure these to ensure you are on the right track with your strategy.  If you want increase traffic to your site, then you would want to pay attention to the amount of referral traffic coming from your social networks.   There are many resources you can reply on for metrics, Google Analytics, Facebook Analytics and page insights, and more.

Any question contact Vicky at the Jackson Street Programme

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